I'd wager that most of the canucks reading this post have never heard of "Trader Joe's". A few years back, when we lived in Boston, we got to know this quaint little chain mostly because it was darned near a religion for most of the folks we hung around with. Back in those days, I worked as a market analyst for a consulting firm so, to this day, I love reading about what makes a company tick and succeed. This article in the LA Times caught my eye and is a really fascinating portrayal of a company that started small but stuck to a core set of values and has thrived.
For the uninitiated, Trader Joe's is a chain of specialty grocery stores with a focus on providing great value and options. For the health-conscious (and really, why aren't we all??), this store is a bit of heaven as there are some really great snack foods that will keep you in line with your healthy eating program on the run. In addition, there's produce! And the fact that one of the tag lines on their Twitter page is "I find your lack of bags disturbing" really appeals to In the Mesh, of course, as well as the Star Wars fans in the audience.
So for this week's "Try it Tuesday", why not swing by a Trader Joe's if you have one nearby? Pack along your reusable produce bags and shop til you drop. If you live in Canada (like we do!) keep this chain in mind if you ever have a chance to check it out across the border. And in the meantime, we'll just keep hoping that they take the leap and expand to the north.
Shantelle
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